About Us
Built on trust. Connected to China. Driven by better journeys.
Sincere Holiday Travels (Sincere) is a Singapore-based travel agency specialising in travel to China. We create private, customised, Free & Easy, MICE and join-in journeys for individuals, families, groups and businesses — helping travellers experience China in a way that suits them.
Founded in Singapore in 2018, we are part of Sincere Group, with a sister company based in Guangzhou, China. While Sincere may be younger, our roots in the travel industry go much deeper — our sister company brings more than 30 years of experience in China travel.
Sincere Singapore and China teams work closely together, with direct relationships with local suppliers and partners. This gives us firsthand destination knowledge, greater quality control and genuine on-the-ground support — allowing us to bring travellers local insights and experiences that go beyond the usual.
This connection is especially valuable when creating private and customised journeys. Whether you know exactly where you want to go or simply have an idea in mind, we can shape the journey around your interests, pace, available time and budget, while adding local recommendations you may not discover through your own research.
From private holidays and Free & Easy trips to China join-in tours, MICE and corporate travel, we take care of the details from planning to the journey itself — combining Singapore-based service with the expertise and support of our team in China.
With a paid-up capital of SGD 1 million, Sincere is built on a strong foundation of reliability, professionalism and long-term commitment to our clients and partners.
Frequently Asked Questions
Is Sincere A Travel Partner You Can Trust?
Yes. Established in Singapore since 2018, Sincere Holiday Travels is a licensed travel agency with SGD 1 million in paid-up capital. Backed by our Guangzhou sister company and 30+ years of China travel experience, we combine Singapore-based service with trusted on-the-ground expertise in China.
What makes Sincere different from other Singapore travel agencies?
Sincere has a direct sister company in Guangzhou, China, giving us on-the-ground expertise, closer supplier relationships and greater control over our arrangements. While many tours follow fixed itineraries, we can adapt the destinations and route around what you want to see, your pace, travel dates and budget — so you can enjoy a more personalised journey at better value.
Can I choose where I want to go?
Yes. You don't have to follow a fixed destination list. Tell us the places you want to visit, and we'll help build a practical itinerary around your preferred destinations, travel time, pace and budget.
What is the difference between a Private Trip and a Free & Easy trip?
A Private Trip gives your group a dedicated guide and vehicle, with the itinerary, pace and experiences tailored to your preferences. A Free & Easy trip gives you greater freedom to explore independently. We arrange the essentials — such as flights, accommodation and transfers — while you decide how to spend your time and what to experience.
Do you provide support while I'm travelling in China?
Yes. Our Singapore and China teams work together to provide on-the-ground support throughout your journey, giving you a reliable point of contact when you need assistance.
How do I contact Sincere?
You can reach us through our hotline at +65 6702 1222 (ext 231) / WhatsApp at +65 9678 0678, or email at crystalyeo@sincereholiday.com.sg. Our consultants typically respond within a few hours and will be happy to assist you through the planning process.
