Private Journeys.
Thoughtfully crafted travel vacations, tailored to your interests, your pace and your people.
Travel, the way you want to experience it.
Every journey is different. Tell us what you want to see, how you want to travel, and what matters most to you — we will help shape the rest.
01 — Private journeys
We specialise in private journeys designed around your group — no joining strangers, no fixed tour schedules, and no rushing from one attraction to another.
02 — Direct local connections in China
Our Singapore team works directly with our sister company in China, giving you on-the-ground expertise and direct coordination throughout your journey. With fewer third-party layers, we can offer better value and greater control over the experience.
03 — Tailored to you
Start with an idea, a destination or simply a wish list. We will turn it into a journey that fits your interests, pace and budget, while sharing local insights that bring something unexpected to the journey.
04 — Here when you need us
From your first enquiry to the moment you return home, our team is here to support you throughout your journey. Whether you need help refining your plans, have a question before departure, or need assistance while travelling, you can reach a team that knows your journey.
Where can Sincere take you?
Distinctive Ways to Travel
Join-in Tour
Join locally operated tours in China — meet fellow travellers, explore with local guides, and discover more at great value.
Private Tours
Your own guide, your own pace, your own itinerary — designed around how you want to travel.
Free & Easy
Independent travel with the essentials arranged for you — you decide where to go and what to see.
MICE & Bonding
Bring your team together — thoughtfully planned incentive trips, team-building experiences, and corporate events.
Our Best Sellers
Singapore
Chauffeur, Tour Guide, Attraction, Hotel Servnice
Beijing
8 Days 7 NIghts
Forbidden City · Great Wall · Gubei Water Town · Imperial Gardens
Chaoshan
9 Days 8 NIghts
Hakka · Chaozhou · Shantou · Guangzhou · Foshan
Yunnan
8 Days 7 NIghts
Dali · Lijiang · Shangri-La
Shanxi
8 Days 7 NIghts
Terracotta Warriors · Mount Huashan · Yellow River · Ice Cave
Jiuzhaigou
7 Days 6 NIghts
Jiuzhaigou · Songpan · Mount Emei · Leshan · Chengdu
Qingdao Jinan
9 Days 8 NIghts
Tsingdao Beer Museum · Liugong Island · Penglai Pavillion· Baotu Spring
Guizhou
8 Days 7 NIghts
Zhengyuan Old Town· Daqikong Scenic Area · Wanfenglin
